The most effective way to start marketing your business for local searches is to focus on Google.
Other search engines (like Apple or Bing) will come in handy later, but for a start it makes sense to target the search engine with 92% global market share.
Google presents its local search results in Maps and in its Local Pack.
Also known as the 3-Pack, this space includes additional business information such as hours of operation, contact details, photos, and reviews.
You will need to provide this information to Google to get noticed in the local pack, which you can do through a Google My Business account.
Obtaining a GMB account involves:
- Finding and claiming your business online
- Adding contact details and categories
- Verifying your listing