For a country where door-to-door campaigning, appeasement by various methods has worked for decades, why has the digital campaign become popular in India? We could attribute these reasons.

The rise of social media in India:The best way for politicians to reach young people and new voters is to reach them wherever they are in one big place – Facebook. The table below shows why reaching out to new voters were very important in the 2014 elections. Twitter is more popular with serious readers and journalists, so you should also be on Twitter.

Mobile Internet: Mobile Internet penetration has increased by leaps and bounds, especially in recent years, thanks to Reliance Jio. By advertising on mobile portals, one can reach voters in Level 2 and Level 3 (Bharat) cities, and if the message must be in the Indian language.

False narrative:The media sometimes distort the facts of a politician. The only way to control the story is to post your message on a platform you control – Facebook, Twitter, YouTube (video), Soundcloud (audio).

What people talk about your online party dictates how your online reputation counter moves. The more positive the posts, the more the videos are posted online on you, the more your online reputation increases. This includes all of the information that people get when they search for you or your party’s name anywhere on the Internet. Having neutral content on its own will not work because it will fail to impress your current and potential supporters. It’s about creating as much positive content as possible to make sure you stay one step ahead of the game compared to your rivals and also to allow people to see your party in a positive light.

Shizi Softwares, being one of the best search engine optimization companies in Lucknow, UP India, has years of expertise perfectly executing and managing online political campaigns. We understand that as a participating candidate, you may be seeking to influence what people hear, see or talk about you and your party on the Internet. For this, we aim to create a positive online identity. We process your social media pages such as Facebook, Instagram, LinkedIn, Twitter, etc. so that each positive activity performed is presented to the world. People like to promote candidates or causes that matter to them and by engaging your party in multiple social and social causes; you can ensure that your content is disseminated.

Nowadays, every brand needs an attractive and user-friendly website. The same goes for political parties as well as for the promotion of a certain “brand” of party. Unlike social media platforms where stories can be carried forward with a more recent feed, websites can showcase all of your achievements at once in a timeless fashion. You can tell people a “brand story” about you and your party by posting photos, videos, donation buttons, and more. Above all, with the proper SEO techniques and targeted keywords, you can also make sure that your website contains all of the positive content ranks at the top of the search engine page (SERP) results.