For a country where door-to-door campaigning, appeasement by various methods has worked for decades, why has the digital campaign become popular in India? We could attribute these reasons.
The rise of social media in India:The best way for politicians to reach young people and new voters is to reach them wherever they are in one big place – Facebook. The table below shows why reaching out to new voters were very important in the 2014 elections. Twitter is more popular with serious readers and journalists, so you should also be on Twitter.
Mobile Internet: Mobile Internet penetration has increased by leaps and bounds, especially in recent years, thanks to Reliance Jio. By advertising on mobile portals, one can reach voters in Level 2 and Level 3 (Bharat) cities, and if the message must be in the Indian language.
False narrative:The media sometimes distort the facts of a politician. The only way to control the story is to post your message on a platform you control – Facebook, Twitter, YouTube (video), Soundcloud (audio).